The Client

Webtree.ai is one of easy.bi’s flagship products - a fully autonomous SEO agent designed to take users from keyword to published blog post without lifting a finger.

The Challenge

SEO is notoriously time-consuming, expensive, and difficult to scale. Most teams either burn hours writing content or spend money outsourcing it - all while struggling to adapt to algorithm updates.

Webtree.ai set out to change that by building the first fully autonomous SEO agent - one that could:

• Generate SEO-optimized blog content in the user’s tone
  
• Autogenerate content from URLs or prompts
  
• Push posts directly to platforms like Webflow, Wix, and WordPress
  
• Continuously improve based on real-time performance data
  

All without manual effort.

My Roles

As both Product Owner and Product Marketer, I drove the product from concept to live platform - and continue to guide its evolution. My focus was to make sure it not only worked technically, but also resonated with actual users.

On the product side:

• Defined the MVP scope and feature priorities based on competitor research and stakeholder input
  
• Helped break down functional areas like content generation, keyword input, and publishing logic into manageable development tasks.
  
• Shaped user journeys for setup, publishing, and tracking
  
• Aligned SEO best practices with automated workflows
  
• Led the product team through the early concepting, onboarding, and interface design

On the marketing side:

• Clarified positioning in a noisy AI SEO space (think: how we differ from Jasper, Writesonic, etc.). Positioned Webtree.ai as the only SEO tool that executes, not just suggests.
  
• Refined product messaging to speak to content teams, marketers, and SaaS founders
  
• Developed key materials to communicate value clearly.
  

The Outcome

We launched Webtree.ai as a product, not a prototype. It's now used to automate content creation and SEO strategy end to end. From first-click onboarding to smart publishing, I continue to guide its development keeping it relevant and damn easy to love.