My Story, in Three Acts

Act I: Creative roots.

I spent over a decade in drama clubs, radio corners, and creative writing rooms. I grew up in a world that revolved around storytelling. That’s where I found my love for connecting with audiences in ways that feel human, sincere, and real.

Act II: Digital discovery.

It wasn’t a huge leap from there to marketing - a creative field where, once again, everything revolves around the audience. Only now, the stage is a screen, a product, a window display. But the goal remains the same: create moments that click, stories that stick.

Later, during my e-business studies, I dove deep into the mechanics of tech and digital innovation. I learned how products are built, how markets work, and how business runs in a digital-first world. But something always felt… missing.

Act III: Building things that connect.

I was struck by how often real customer understanding got sidelined - both in classrooms and boardrooms. So, I did something about it: I packed my bags, and moved abroad to study consumer neuroscience. There, I learned all about how people actually think, feel, and choose, training on tools like eye-tracking, EEG, to uncover what truly drives human behavior. It reminded me that great products and resonant marketing don’t start with trends or tools - they start with people. And that’s the constant I now build around.

So yes, I shape digital products. I launch them. I market them. But always with the human in mind. Because no campaign lands if the product doesn’t, and no product sticks if it doesn’t connect. And that’s how I ended up in both product and marketing - not by accident, but by design.